Firstbase is a B2B service with a focus is on remote equipment management and logistics.
Security and safety for people in the building
Identifying which packages are for what customers to organize inventory
Setting expectations of how much inventory to process for planning
The more data we collect, the better - but ultimately, we needed a unique identifier that a warehouse associate can scan.
I originally designed a form that utilized existing components and followed patterns we had. However, these were not very intuitive, being in modals. They were also quite dry when we wanted to move towards something personal and converational.
I took these to critique with the design and product team, and proposed a new wizard pattern for us to explore and recycle in other parts of the experience & product as we developed the brand. This utilized the new colors and assets that we were working towards.
Given the urgency of the service though, I knew that this was going to evolve pretty drastically.
While the explorations helped paint a picture of the direction the product could go, it was crucial that we deliver this feature as soon as possible. Given that I negotiated which data points to collect with the Operations team early on, I worked with engineering and product to utilize what we did have available in the Design System, ultimately cutting the project timeline down by months.
We shipped an extremely pared down MVP in order to meet customer demands. On the product side, next steps includes measuring how well this works both internally and externally as well as take stock of other cases it might be used for that the team was not aware of. On the design and creative side, there was a lot of work in nailing down the new brand refresh and updating the design system to accommodate a consistent brand and product user experience.
"Martha is one of the most creative designers I have had the pleasure of working with. She can quickly take extremely complex subject matter and break it down into digestible form by asking great questions. From there, she really will impress! She can rapidly put together designs that will blow you out of the water. She does all of this while radiating the most authentic positivity. It was always a highlight for me when Martha was walking me through one of her designs, wire frames or process flows." — Dan De Vries, VP of Global Operations
As a product designer, I want to elevate experiences and ensure that designs are beautiful, usable, and delightful. However, a core part of the at the core of it all, I need to solve problems. I'm happy that I got to explore elegant solutions and a direction to take the product for this project, but I'm also glad that my work helped alignment with the team through visuals that allowed us to eventually get to our MVP - delivering a good enough solution for a customer pain.